Creative Technology

This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.

Creative Technology

This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.

Creative Technology

This collection gathers experiments in augmented and spatial form. Built through Adobe Aero, Spark AR (Meta Spark) and Cinema 4D.

Corrupted Bible

Algorithmic advertising meets sacred text

The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation and suggested how context-based commercials can shift experience.

Corrupted Bible

Algorithmic advertising meets sacred text

The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation and suggested how context-based commercials can shift experience.

Corrupted Bible

Algorithmic advertising meets sacred text

The work layered ads onto biblical passages through AR, generating contextual overlays that appeared as viewers scanned the text. This juxtaposition exposed the subtle influence of algorithmic mediation and suggested how context-based commercials can shift experience.

Year

2022

Team

Crystal Shin / Yoon Bee Baek

Recognition

International Design Award (IDA)

Year

2022

Team

Crystal Shin / Yoon Bee Baek

Recognition

International Design Award (IDA)

Year

2022

Team

Crystal Shin / Yoon Bee Baek

Recognition

International Design Award (IDA)

Hats

A playful AR glasses app that brings presence to digital social networks

As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.

Hats

A playful AR glasses app that brings presence to digital social networks

As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.

Hats

A playful AR glasses app that brings presence to digital social networks

As AR technology evolves, we began to wonder how the way we experience social networking might change. What if our thoughts could hover above our heads? From this question came the concept of Hats—an AR glasses app where users design quirky virtual headwear each day to signal their mood or identity, visible through smart glasses. Hats serves as a symbol that turns inner states into shareable forms, enabling a more presence-driven form of social networking.

Year

2022

Industry

Wearables / Experimental Media

Team

Yoon Bee Baek / Crystal Shin / Vidhi Patel

Year

2022

Industry

Wearables / Experimental Media

Team

Yoon Bee Baek / Crystal Shin / Vidhi Patel

Year

2022

Industry

Wearables / Experimental Media

Team

Yoon Bee Baek / Crystal Shin / Vidhi Patel

outcome

Making Biotechnology Approachable Through Design

Cellsense’s fundamental brand system, established at its formative stage, secured global presence for the B2B biotech startup and made its technology more approachable. The identity elevated visibility through publications such as Vogue Britain, i-D Italy, The Hindu, Voice of Fashion, and Grazia, as well as global platforms including the UN and Forbes.

Hope

Tapping away the weight of COVID to reveal hope

HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.

Hope

Tapping away the weight of COVID to reveal hope

HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.

Hope

Tapping away the weight of COVID to reveal hope

HOPE is an AR filter designed during the Covid-19 lockdown. Inspired by the myth of Pandora’s box, the experience invites users to tap away colorful floating orbs—revealing the word HOPE in the background. The piece was intended as a light but symbolic gesture, offering a sense of optimism in a time of uncertainty.

Year

2021

Team

Emily Barrington / Crystal Shin / Yoon Bee Baek

Year

2021

Team

Emily Barrington / Crystal Shin / Yoon Bee Baek

Year

2021

Team

Emily Barrington / Crystal Shin / Yoon Bee Baek

Yoon Bee Baek © 2026

Yoon Bee Baek © 2026

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