Woodstock Film Festival

A brand design for the Woodstock Film Festival, an annual event held in the town of Woodstock, New York.

Film takes us into a mock-world full of truths! This branding for Woodstock Film Festival explores the boundaries between reality, medium, and stories, centered around the psychedelic imagery and surreal experience.

Year

2021

Industry

Art & Culture

Scope of work

Brand Identity

Recognition

World Brand Design Society (WBDS)

Year

2021

Industry

Art & Culture

Scope of work

Brand Identity

Recognition

World Brand Design Society (WBDS)

Year

2021

Industry

Art & Culture

Scope of work

Brand Identity

Recognition

World Brand Design Society (WBDS)

Design System

Design System

A design system that frames films through vibrancy and rhythm

A design system that frames films through vibrancy and rhythm

The festival’s brand colors were transformed into decalcomania prints, mirrored into kaleidoscopic patterns that convey immersion, rhythm, and dreamlike intensity. The layout system then uses color blocks to frame and elevate film posters while keeping supporting information clear and legible.

Project Credits

Client

* This project features a conceptual collaboration.

Creative Team

Wiebke Meyer-Luters, Yoon Bee Baek, Crystal Shin, Mingxuan Shen, Emily Barrington

Instructor

Justin Colt / Jose Fresneda

Project Credits

Client

* This project features a conceptual collaboration.

Creative Team

Wiebke Meyer-Luters, Yoon Bee Baek, Crystal Shin, Mingxuan Shen, Emily Barrington

Instructor

Justin Colt / Jose Fresneda

Project Credits

Client

* This project features a conceptual collaboration.

Creative Team

Wiebke Meyer-Luters, Yoon Bee Baek, Crystal Shin, Mingxuan Shen, Emily Barrington

Instructor

Justin Colt / Jose Fresneda

Yoon Bee Baek © 2026

Yoon Bee Baek © 2026

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